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Investment in parts flock to the new energy automotive electronics and aftermarket three hot areas
Source: | Author:demingcn | Published time: 2015-05-29 | 1656 Views | Share:
In the increasingly intense competition in the automotive market today, auto parts enterprises have also reached an unprecedented degree of competition, in order to better meet the needs of market development......

In the increasingly intense competition in the automotive market today, auto parts enterprises have also reached an unprecedented degree of competition, in order to better meet the needs of market development, in recent years, auto parts companies continue to market trends, their own development strategies and policies Oriented adjustment of investment development, and increase investment in research and development, enhance research and development strength.
  
The overall investment in new energy, automotive electronics and post-market-based
  
In recent years, due to the increasingly serious environmental problems,new energy vehiclesIt is not just China that all countries in the world regard the development of new energy vehicles as an important task. Although the development of new energy vehicles is not yet completed yet, this must be the future of automobile development Of the trend, and as a supplier of automotive OEM parts companies must seize the market trend of development, ahead of the layout in order to always dominate the market development, so under the general trend of new energy development, many have the strength Of the component companies are beginning to increase investment in the field of new energy vehicles, and as a more closely related with the new energy vehicles in the field of automotive electronics under the influence of the Internet thinking has become the focus of major parts manufacturers over the city; In addition , With the rise of the automotive market, parts companies are also backward, trying to share in this big cake to earn the first opportunity, have increased investment in the automotive market.
  
Representatives of investment in new energy auto parts include: Chengfei Integrated (67.85,6.17,10.00%) development of new lithium battery products, research and development of electric vehicle powertrain and lithium supercapacitor system; Ocean Motor (9.58,0.00) , 0.00%) to establish a technology research and development center and new energy powertrain base to speed up the layout of new energy vehicle powertrain market;SteyrDetermine the new energy is one of the strategic direction of development, 153 million additional investment in new energy battery lithium carbonate raw materials, into the field of new energy automotive components.
  
Representatives in the field of automotive electronics investment include: all wins Electronics (50.40,4.58,10.00%) will be "three major product strategic direction" (HMI, new energy vehicles and industrial robots (103.840,5.98,6.11% ), The layout of intelligent car interaction and Internet driving era; Qiming information (25.43, -0.52, -2.00%) to establish focus on the development of automotive information, low carbon, intelligent three development goals and services; Yun Yi Electric (34.000 , 3.09,10.00%) to increase intelligent vehicle control system product development efforts and expand high-powerCommercial vehiclesSupporting the market and foreign OE market.
  
Typical investments in the automotive aftermarket include Longji Machinery's stake in Shanghai Cheyi, the sale of its products through platforms, the development of after-market users, and its attempts to enter the auto repair service industry. Shares (49.04,2.14,4.56%) from direct chain to the 020 model to expand independent third-party service market, the establishment of a comprehensive after-service market service platform; the German group (36.45, -1.04, -2.77%) to establish "German Car care "brand, the implementation of the implementation of the development and direct sales outlets operators, etc., the positive layout of the market.
  
R & D investment in innovative products and projects based
  
In 2014, 83 listed auto parts companies nationwide invested a total of 12.862 billion yuan in R & D investment, accounting for 3.88% of R & D investment in the total operating income of the year. At the same time the annual report shows that these R & D investment mainly in line with the market trend of innovative products and new projects, international and domestic market development, the introduction of new technology and new technology research and intellectual property protection.
  
In innovative products and projects, the performance is particularly prominent is the respected of new energy-saving products and promote the localization of advanced technologies. Turbine SuperchargerMarket, for example, a huge market demand led to domestic and foreign parts companies fierce competition. The representative business is HunanTian Yan,Its R & D expenditures in 2014 totaled 40.36 million yuan, accounting for 6.98% of the total revenue. It is mainly used for high-powered turbochargers, variable geometry turbochargers, two-stage turbochargers,gasoline engineTurbocharger development and performance matching test. In addition, in promoting localization of advanced technologies, Steyr performed very clearly. Last year, R & D expenditure accounted for 18.45% of operating income, far ahead of other enterprises. This 137 million yuan of R & D spending is to speed upDieselengineLocalization process.   
In addition to the above two points, R & D investment in parts and components enterprises also pay more attention to the international market to develop new products and intellectual property protection. This is mainly due to the growth of export business of parts and components enterprises, so R & D investment in overseas customers is also increasing. West Pump shares (48.90,0.40,0.82%), for example, last year's R & D spending grew the fastest, up 31.05% over 2013, reaching 90.06 million yuan, of which a large part of the input is for the international market demand. It is understood that West Pump shares a total of 116 kinds of new products developed during the year, of whichWater pump66 species, 50 kinds of exhaust manifold, an average of three days to develop a new product, a significant increase in the development speed. And in the protection of intellectual property investment into the more typical case should belong to Yunyi Electric. Last year, Yun Yi Electric R & D expenses 29.42 million yuan, accounting for 6.83% of operating income ratio, an increase of 1.32 percentage points over 2013. Yun Yi Electric based on independent research and innovation, the year a total of 21 patents and 9 high-tech product certification for the sustainable and efficient development of enterprises to provide technical support.
  
It is not difficult to see from the above, China's auto parts companies keep up with the pace of market development, both in investment intentions or R & D investment and strive to seize the pulse of the times, trend-oriented, look at the future.