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Counterfeit parts: the "chaotic phase" in the supply chain
Source: | Author:demingcn | Published time: 2014-08-19 | 1679 Views | Share:
Luxury brand cars should be assured of consumer quality assurance, but also to ensure the sale of original accessories. However, because some manufacturers use the products provided by the sub-suppliers, it makes many owners feel that they have spent much of their money.

Luxury brand cars should be assured of quality and guaranteed. " Original parts. However, because some manufacturers use the products provided by the sub-suppliers, it makes many owners feel that they have spent much of their money.

Beijing Business Daily reporter found that in order to save costs, many car manufacturers usually use counterfeit parts and components provided by sub-suppliers, but "consumers do not rely on imported brands to buy pure imported car accessories, in fact, not Must be the real thing. " This leads to the existence of car supply chain "unspoken rules".
 

Recall lead to supply chain loopholes

It is understood that the car consists of tens of thousands of parts and components, if the parts can not get the original quality assurance, will undoubtedly increase the hidden dangers of car safety .In February 5 this year, the British super-luxury sports car brand Aston Martin announced the recall of a total of 17,950 sports cars produced since November 2007 for one recall due to one China parts suppliers plastic , Causing the accelerator pedal arm of the vehicle to break, increasing the risk of a car accident

Relevant person in charge of Aston Martin (China) Automotive Sales Co., Ltd. said in a written reply: "We are closely cooperating with the General Administration of Quality Supervision, Inspection and Quarantine to recall the Chinese customers as soon as possible."

To illustrate the reason, Aston Martin released a "factual supplement" to the outside world that clearly states: "Aston Martin has a contractual relationship with its tier one supplier in charge of the accelerator pedal assembly. Traders subcontracted the manufacture of the gas pedal arm to its secondary suppliers, while the secondary suppliers subcontracted the gas pedal to Shenzhen Kexiang. "

Although Shenzhen Chexiang denied having any cooperation with Aston Martin, he suffered an unjust injustice, but from another perspective, Aston Martin has major problems in supply chain management. From the production model point of view, Aston Martin this subcontracting model is a common phenomenon in the industry, the problem is that under the layers of subcontracting is likely to produce "fake parts", and ultimately by the consumer risk.

According to Qiu Baochang, director of the Law Society for Consumer Rights and Legal Professionals of the Beijing Bar Association, "car repair Accessories on the market include original parts, accessory parts and pure counterfeit parts. "Counterfeit parts not only infringe the manufacturer's intellectual property, but also damage the interests of consumers, suspected of fraud." Qiu Baochang said.

In accordance with the provisions of the vehicle manufacturers, in its authorized 4S shop, only the original parts, these parts will be marked on the car manufacturer's brand identity. The real circulation in the market is a large number of spare parts accessories, such car accessories are manufactured by non-manufacturers authorized formal enterprises, the factory is based on the style of supporting the development and manufacture of parts, but also in the Deputy Factory also flooded With a large number of fakes, will lay the security risk for the maintenance of vehicles.

According to a person in charge of 4S shop revealed that in the sales and maintenance of the installation, 4S shops usually use the positive parts and better quality vice factory parts to pretend to pieces, and according to the original parts price charges, which allows consumers not only Spent money wasted, nor did it get the due protection.

Qiu Baochang told the Beijing Commercial Daily reporter, Aston Martin involved in the recall should not be authorized to produce the deputy plant parts, and in addition to deputy plant parts, there are some entirely by the underground factory production of counterfeit parts. Whether it is the original factory or a factory, deputy factory, there are many inferior quality counterfeit products. Such products in the second and third tier cities and small repair shops on the roadside majority, some small repair shop qualified insurance maintenance will also purchase such accessories to profit.

Aston Martin appeared fake parts is not the case, Beijing Business Daily reporter interviewed Daimler Greater China Investment Co., Ltd. Legal Department responsible person that the company Manufacturer have an agreement or business dealings. Companies in the recent crackdown also found similar derivatives counterfeiting, a small number of products also waiting to flow into the 4S shop.

    

Interest driven into the root causes of counterfeit products

In fact, the quality of auto parts is mixed, fake and shoddy products flooding the market has become a difficult problem to be avoided. As the cost is too high, many companies will choose to purchase parts locally, but because only 43% of China's parts and components have a patent, so unfavorable environment created a large number of foundries, at the same time subcontracting, leading to production The parts quality is uneven.

Yesterday, some foreign statistical agencies pointed out that 83% of the world's counterfeit parts and components are produced in China. Although there is no sufficient basis for the counterfeiting, Ye Bolin, an expert adviser to the national anti-counterfeiting office, told the Beijing Daily. This statistics is really surprising.

According to the latest statistics from the National Bureau of Statistics, China has more than 10,000 auto parts enterprises above designated size and various small-sized accessory enterprises. The total number of auto parts enterprises in China is estimated to be above 100,000, not such a huge market size Countries can afford it.

"As long as there is consumer demand, the higher the profit the more fake parts." In Beijing Sanyuanqiao auto parts market, a dealer told Beijing Commercial Daily, a counterfeit parts to replace the original parts has long been Open industry secrets, the profits of counterfeit products is much higher than genuine, which makes some unscrupulous traders take the risk.

Beijing Business Daily reporter survey also found that the market has been well known to the people of Bosch Genuine Platinum spark plug

At the same time, manufacturers to reduce costs, the use of subcontracting strategy, some of the suppliers of production parts is more affordable. Some companies under the banner of the so-called OEM global sourcing, the parts purchase, the "price" as a supplier assessment indicators, and in the early supply, these suppliers will provide manufacturers with standard parts When the procurement of spare parts is insufficient, the products manufactured by small factories will be selected because of the high cost.

Because parts and components supplied by individual sub-suppliers are not of the same quality as genuine ones, "clearing relationships" with purchasing staff is the key link in the most crucial procurement crossings and this is what led Aston Martin And other luxury brand quality problems appear at the root of the problem.

Geshi Automotive CEO Chen revealed that as manufacturers and consumers of information is not equal, most consumers know very little about the knowledge of automotive components, the parts for the original is even more illegible. This is also an unscrupulous use of non-factory manufacturers an important reason for the pieces.

Coincidentally, last year AQSIQ China Quality Miles Association conducted a special investigation into the automobile after-sales service of some enterprises in 12 provinces and municipalities in Beijing, Tianjin, Shanghai and Chongqing. The survey shows that in the unannounced visit to the 103 car 4S shop, 17 in the maintenance and conservation do not use the original parts, 31 doping use of non-original parts, the use of counterfeit parts of the situation up to 46%.
 

Increase supervision of a unified standard certification

For the auto parts market, fake everywhere you see it is well-established fact. For consumers, the vast majority of consumers still can not identify their own car parts is "genuine." The absence of China's auto quality monitoring system makes it difficult for individual manufacturers to take advantage of the production and sales of auto parts.

In fact, the regular parts manufacturers have also hoped to defend their rights through joint counterfeiting, but generally not very effective. "The popularity and use of original components is also an important part of Daimler's Global Brand Protection program.In order to eliminate fakes from the source, Daimler tirelessly cracked down on the use of counterfeit parts, at the same time, Daimler has always Emphasis on the selection of original components to ensure the quality and safety of the products to ensure consumer satisfaction in any market in China and around the world. "A responsible person at Daimler Northeast Asia Investment Co., Ltd..

Appears in the industry, the absolute control of the vehicle plant accessories 4S shop accessories purchase one of the reasons for confusion. To break the monopoly of OEMs on the aftermarket and create a more adequate market competition is the root cause of serious complications.

In fact, the most important reason why auto parts manufacturers are hard-faked is that there are many channels for the production and sales of parts and components in China. There are over 100,000 retailers or wholesalers registered with the AIC in China, more than 15,000 4S shops, and about 10 10,000 independent repair shop, about 10,000 professional tire distributors.

Luo Lei, deputy secretary general of China Automobile Dealers Association, told Beijing Commercial Daily interview also said that in addition to manufacturers to strengthen the tracking and certification of components, the quality and technical supervision departments and the business sector should also strengthen the informal enterprises and zero Parts market supervision. As a manufacturer of parts and components, on the one hand, it is necessary to strengthen self-discipline and at the same time strengthen the binding of auto parts manufacturers through various associations and avoid the sale of counterfeit parts and components from the distribution channels.

At the same time, as a car consumer, it should also pick up legal weapons to protect their rights. Qiu Baochang that from the Consumer Protection Law, the fake parts of cars are often involved in the safety of consumers driving life-related production companies alone is clearly not enough sense of responsibility, the relevant laws and regulations must have sufficient deterrent, Effective protection of the rights and interests of consumers and public property and life safety. From this perspective, in recent years China has successively launched the " car recall