To 3.15, a few happy few worries.
Annually fake, fake every year. Fake and shoddy goods are still flooded with auto parts retail market, plagued countless consumers and auto parts manufacturers.
In recent years, in order to safeguard their own interests and the legitimate rights and interests of consumers, auto parts companies pay more and more attention to the protection of intellectual property rights, using various means to combat patent infringement, counterfeit and shoddy products and other violations. On March 12, Quanchai Power successfully passed the appraisal of experts organized by Anhui Provincial Intellectual Property Office and the Commission of Communication and was awarded as "Advantageous Intellectual Property Enterprise in Anhui Province". This represents the auto parts enterprises awareness of independent intellectual property rights protection and ability to improve.
Establish and improve the management system of intellectual property
Experts said that China's automobile industry has entered the era of intellectual property protection, so the protection of intellectual property is very necessary. The state should create a market environment for auto parts enterprises to encourage R & D and technological innovation. Through the interview, the reporter found that many auto parts enterprises attach importance to and strengthen intellectual property management and protection work from the system. Wanfeng Auto Holding Group Co., Ltd. (hereinafter referred to as "Wanfeng Auto") is one of "the first batch of state-level intellectual property demonstration enterprises," which won the honor of Wanfeng Auto. It is understood that Wanfeng Auto attaches great importance to intellectual property management, the establishment of a special intellectual property management committee, while intellectual property management organizations also have the Ministry of intellectual property, patent management division, trademark management division, Wanfeng Aowei intellectual property Management room, Wanfeng wheelroom intellectual property management room and other 13 departments, and in the United States, India and the United Kingdom set up a patent management window, formed a comprehensive management system of intellectual property rights.
Wanfeng Ott intellectual property related responsible person said that in the past three years Wanfeng Ott more than 300 patent applications, more than 260 patents, so far has been applied for nearly a thousand patents, patents more than 600. In order to strengthen and perfect the management of intellectual property rights, Wanfeng Auto has taken the following measures: perfecting the management system of intellectual property rights, establishing the management system of intellectual property rights such as "General Rules for Intellectual Property Rights", perfecting the incentive mechanism for intellectual property innovation; adopting the special strategy of intellectual property, Patents and the direction of the future development of the company's technology strategy; tracking of technological innovation projects carried out by enterprises, take appropriate measures to be protected; actively promote the new project of intellectual property management and regular feedback of the full range of multi-channel training and gathering of intellectual property talents. Through these measures, up to now, Wanfeng Auto has registered 52 domestic trademarks and 47 international trademarks and has applied for 36 registered trademarks in the world for the long-term and stable occupation of Wanfeng Auto, expanding sales volume and maintaining good Reputation, creating brand-name products laid a solid foundation.
In recent years, Shaanxi Fast Automotive Transmission Corporation (hereinafter referred to as "Fast") has also made great progress in the protection of intellectual property and has been selected as "the first batch of state-level intellectual property superior enterprises." During the interview, the responsible person of Fast told reporters that Fast's achievements in intellectual property are mainly reflected in three aspects:
First, through the improvement of the system, the establishment of the intellectual property risk emergency mechanism. In 2011, Fast launched "Strategic Planning for Intellectual Property of Fast Group Corporation"; in 2012, it carried out the standardization of "Management Regulations on Intellectual Property Rights" and formulated 17 administrative systems on intellectual property, involving 15 departments, To comprehensively review and improve and strengthen the management and procedures of existing intellectual property rights so that Fast will take the management of intellectual property to a higher level. The second is to establish a market surveillance network to detect infringements and carry out rights protection activities in a timely manner. When suspicion of infringement or infringement occurs, defensive activities are carried out by the legal department, the intellectual property department and the related service stations. Third, timely patent applications, so that there is evidence of the protection of innovation. In 2013, the number of patent applications was nearly 80 cases / year, 10 times that of 2010 and 2.3 times that of 2011. It is estimated that the number of patent applications of the company will reach 150 in 2014 and Fast is obtained in countries including Europe and the United States 14 invention patents. Next Fast will work around the stated goals, continue to encourage innovation, improve internal management, focus on patent information tracking, patent technology analysis, market surveillance, overseas intellectual property distribution and other work.
Take measures to crack down on infringement
In addition to establishing a sound management system for intellectual property rights, auto parts enterprises have also made every effort to crack down on infringements such as patent infringement and counterfeiting through various channels.
In the fight against fake and shoddy goods, Mannheim Management (Shanghai) Co., Ltd. never appease indulgence. Wu Wei, Commissioner of the Mannheim Market told reporters after the car market MAN filter a lot of fake and shoddy goods, for the purpose of fake and shoddy goods to "strike hard" mainly. The main way is to go to the market with the industrial and commercial authorities and the judiciary for inspections. If the verification is true, the judicial proceedings in serious cases will be handled and the small-scale ones will be handled by the business sector. In addition, outsourcing to specialized agencies to implement online monitoring, online fake; given the limited manpower, but also commissioned by the agency to cooperate with some counterfeiting activities.
The reporter learned from Schaeffler relevant parties that Schaeffler attaches great importance to the protection of intellectual property rights in China. In 2013, Schaeffler put forward more than 400 invention patent applications in China. Schaeffler does have trouble with intellectual property infringement in the Chinese market. On the one hand, Schaeffler brand counterfeit products exist on the market and competitors' copy Schaeffler products on the other hand. In response, Schaeffler is working with the administrative, customs and public security law enforcement agencies to investigate and deal with the production, sale and export of counterfeit products. In the meantime, Schaeffler is also actively collecting relevant evidence of patent infringement, and will hold the infringer's responsibility through legal means to safeguard the legitimate rights and interests of the company.
"Two years ago, we found that a chiller company in Guangzhou, like our logo, had a bad influence on our market. To this end, we conducted a trademark dispute, which is now being handled by the Trademark Office, and some legal measures may be taken recently. "Nanjing Otter good cooler Co., Ltd. Intellectual Property Engineer Wang Peirong introduced," In addition, the number of patents Ortega each year about 10 to 20 items. Participated in the Jiangsu Provincial Intellectual Property Management System and Jiangsu Provincial Intellectual Property Strategy to promote the project, won the 'outstanding standard unit' title and get the project funding. "
